About Nusa Dua Festival

23 August 2006, 17:12:42 (985 clicks)

BACKGROUND
The 9th Annual Nusa Dua Festival 2005 (NDF ’05) will be held over 9 days in the Nusa Dua Complex on Bali's southern tip. After 8 years experienced as a Well known local event, BTDC (Bali Tourism Development Corporation) decided to develop the program and set the positioning of NDF ’05 as an international scope event which is a combination and an integration of local potentials such as Art, Culture with International Pop Culture as a differentiation to other similar programs in the region.

PROGRAM OBJECTIVE
The Primary Objective is to maintain the Image Equity of Bali amongst World Tourism Business as BALI for THE WORLD. BTDC as a corporation who manages Nusa Dua Resort, has an obligation to promote Nusa Dua Area as a primary destination in Bali.

Secondary Objectives

1. Turn the NDF Program to be an International Festival Program,
a. by inviting International Exhibitors/Buyers, exchange Arts and Culture with
regional countries, organize International Sports Exhibitions and/or competitions
b. as the first step to become an Internationally acclaimed program, NDF will promote the
event through all channels of communications both commercially and through inter- Government links
Internationally.
2. Measuring the potential of NDF 2005 (Data Base, Level of awareness, Experiences, etc)
3. Establish Nusa Dua as one of Balinese’s exclusive main tourists attraction
4. Gain exclusive image of Nusa Dua to the global market
5. Sustain the event as a retention program for the Nusa Dua Hotel & Business Community

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